Email Creation & Strategy for Undergear
Responsibilities: design, development, strategy, analytics
Objectives: Increase sales, increase click through rate, and increase website traffic
When I was hired to help undergear grow they had an email list of about 10,000 subscribers, ready to buy. They just need a little bit of a nudge.
I was a one women show that created emails campaigns all by myself. I created the monthly email calendar, and sent it over to the warehouse to check on any sales and/or new products.
I researched what content should be put in the emails, I researched the design of the emails and I also QAed the emails for any mistakes
I sent out about 15 emails a month and I would always see an uptick in website traffic. Click through was about 15% and sales increased by 12%.
