Social Media Management for Ameridown
Responsibilities: story design, copy, influencer management, maintain content calendar
Our objectives were 1) increase followers 2) get some content on the grid 3) create awareness
First I started by making the profile, profile logo, and posting content on the grid with hashtags to increase visibility through search. At the time search on IG was horrible so engaging with followers and working with influencers was paramount.
I started by listening and reading content from other accounts that were similar and influencers I wanted to potential work with or looked to for inspiration. Below are some of the ideal customer profiles I created to stay on track of who we wanted to focus our attention on.
But sticking to the objectives and getting results that mattered. I did 2-3 comforter giveaways that increased our engagement and increased followers
I also created stories when the stories feature was first created. I wanted to create content that showcased our product in a beautiful way as well as increasing engagement and building trust with our followers that we are knowledgable about our products and hopefully convince them that we are the best and they should buy from us.
I also worked with some content creators to 1) help produce some high quality content for us and 2) gain more followers and awareness through their audience
