Website Optimization
Responsibilities: update all content, checkout process, navigation setup, UX/UI
Objectives: Increase sales, increase website traffic, improved user experience, user interface design
I created websites from nothing and made sure everything was running smoothly. I uploaded all products, updated the homepage, organized the navigation, ran through the checkout process, and any other scenario the customer might have
The navigation was an interesting project to work on and made you think about the different scenarios a customer would be in to find a product. There is a balance between business objectives and creating the best experience for the users.
I also learned that editorial dynamic images with people produce more engagement than static product images
